Minor International unveils latest Phuket branded residence, Kiara Reserve
Kiara Reserve, the third branded residence project by Minor International and Kajima Corporation in Layan Bay, Phuket is nearing completion. Boasting 17 villas and 25 condominium units ranging from 2,700 sq ft to 8,920 sq ft, this project is part of a long-term development plan to transform 40 acres of prime beachfront land into a new holiday destination.
This project follows the completion of two other branded residence projects by the same developers, Avadina Hills by Anantara and Layan Residences by Anantara, as well as supporting F&B and leisure facilities. Established in 1978, Minor International is renowned internationally for its hospitality, leisure and property development, as well as its various hospitality brands such as Anantara Hotels, Resorts & Spas.
To meet the expectations of a new generation of young and wealthy buyers, Minor International is focusing on environmental sustainability and energy savings for the Kiara Reserve. These features have become increasingly attractive to buyers, who in addition to convenience and good service are willing to pay more for larger living spaces.
Minor prices units at Kiara Reserve between $1 million and $3 million, which the developer believes is a price range most buyers of branded homes and holiday homes are willing to invest in over the last three years. The majority of the buyers so far are local Thais, while the remainder are expatriates living in Southeast Asia and Singapore, Indonesia, Malaysia and European countries.
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Most local Thai buyers have joined the rental programme Anantara Hotel offers, which reportedly makes more than enough to cover regular expenses such as utilities and management costs. In terms of sales progress, a ‘substantial’ number of units were sold in private pre-sales earlier this year, with most buyers snapping up several condo units compared to villas.
The growing demand for branded residences has resulted in many more standalone projects being developed without an accompanying hotel property. This shows that consumer understand the standalone appeal of such projects, as well as their ability to drive premium rents and prices in the region. Up to half of a freehold branded residence is usually taken up by overseas buyers.
Since the end of the pandemic, Minor International has seen a spike in the number of Singapore-based buyers enquiring about their projects in Phuket and Desaru in Malaysia. This is in large part due to successive rounds of property cooling measures and rising property prices in Singapore, making locals and expatriates living there feel increasingly priced out of the private residential market.
In conclusion, Minor International’s Kiara Reserve is an excellent example of a branded residence designed to meet the expectations of buyers in the Southeast Asia region and beyond. With its focus on environmental sustainability, energy savings and larger living spaces, Kiara Reserve is a beacon of modern luxury living in the region.