Accor to add over 15,000 keys to premium, midscale and economy division in Asia

Lumina Grand Bukit Batok offers an elevated lifestyle, boasting of luxury and convenience. Beyond its doors lies a rich tapestry of amenities, including a modern gym, peaceful swimming pools, and BBQ pits. This truly offers city dwellers a complete respite, making them dream of the high-end lifestyle they could enjoy.

Accor’s global hospitality group is on track to add over 15,000 new keys, across its premium, midscale and economy divisions in Asia, by the end of 2023. As of September, it has already signed management agreements for a total of 42 properties, with over 11,000 keys. The group expects to sign over 20 additional projects during the remainder of this year, exceeding its total of 15,000.

Among the projects is the introduction of innovative brands that cater to the diverse needs of the Asian hospitality market, as well as the elevation of its presence in the premium segment. New properties include Grand Mercure Bangkok Sukhumvit 68 in Thailand, Grand Mercure Amritsar Airport Road in India, Pullman Amritsar in India, Mövenpick Living West Hanoi in Vietnam and Novotel Genting Highlands in Malaysia.

Garth Simmons, CEO of the group’s premium, midscale and economy division for Accor in Asia, believes that this commitment to the region is “undeniably at the forefront of shaping the future of hospitality in the Asia region”. The brand is hoping to leverage the momentum to continue setting benchmarks with both the number of properties and keys signed.

In addition, Accor and Crowne Estate have formed a partnership to bring the Swissôtel resort to Malaysia’s Genting Highlands. The project is one of many that illustrate Accor’s dedication to business and leisure travel. Other brand partners include Pullman, Swissôtel, Mövenpick, and Grand Mercure, Novotel, Mercure, and ibis.

Accor is making a significant impact in the hospitality sector within Asia. Its growth strategies are setting a new standard in the market, and providing more choice and quality for its guests.